3267 Michigan Ave Sold with Multiple Offers
That’s what you want to hear when selling your home, huh? So how do you set the stage for something like this? There is actually a lot that goes into four areas:
1. Preparation, 2. Marketing Image, and 3. Timing, and 4.Accessibility, which I will describe some of the ways that I get a home ready for the market and position it for competing offers.
Let’s talk about preparation for your home first. In my mind, this is one of the big two. Regardless if I walk into a home like this one at 3267 Michigan that was in good condition, or if I walk into a home that has not been updated in 20 years, you have to get the home in “market shape” for showings. There are the obvious things like decluttering, but there are more important things like positioning of furniture and creating visual appeal at first glance. I always use my designer who is part of my staff for preparation. She comes in and will catch little nuances that I might not see, and in the end it adds big $$$ to the bottom line when we sell your house.
The “Marketing Image” I refer to has many aspects. You need professional photography. Why? Have you ever looked online at horrible photos of some home? Most Costa Mesa homes are small and you need the angles and aperture of a professional camera to get the look of your home just right. These same professional images and video needs to translate to the marketing materials. You simply cannot get the right result in a buyer’s head when they are handed a flyer printed on an agent’s home computer. It doesn’t add anything to the bottom line.
There’s a heckuva lot more to that last category, but let’s move on to Timing. I wrote about this briefly in a previous post, and if you can sell your home near the spring/early summer time frame, you will do well. It’s not to say that things come up, and you might need to sell during the fall or winter, and this past fall actually had a very robust market. Additionally, there are times of the week that you want to start the listing live online for the most success so you get the most eyeballs on your home that week.
Lastly, accessibility definitely comes into play as well. This is the part that you as the owner actually control the most. Trust me, there are a lot of lazy agents out there that will give us good ones short notice about wanting to see your home. It’s important to have the house in “ready to show” condition as much as possible. Don’t get me wrong, I have two small kids and when I sold my house a few years ago, this can be very, very challenging. I feel your pain:).
Of course, there are other items that come into play when selling Costa Mesa real estate. I keyed on these because this is how I produced three offers on this home at 3267 Michigan within the first 3 weeks.
Thinking of selling? Call me or send me an e-mail. I would love to help in your process and consult with you on how to get top dollar for your home.
Colin Delaney, Broker, GateHouse Properties 714-743-9882, email me.